Mr Porter announce their exclusive global launch partnership with Kent & Curwen and share a film with David Beckham
Discussing designs, Mr Beckham (right) wearing Kent & Curwen red check shearling collar jacket
This week sees the award winning Mr Porter announce itself as the exclusive launch partner for the revamped Savile Row brand Kent & Curwen.
Under the creative direction of Daniel Kearns they've released a very slick video featuring none other than Mr David Beckham to showcase some of its range of coats, jackets, sweaters, jeans and shirts which form just part of their collection.
Kent & Curwen & Mr Porter
Founded 90 years ago by Eric Kent & Dorothy Curwen the brand has gone through a number of changes. While it's not been a huge name in the UK they have over 100 stores in Asia. So, along comes Mr Beckham, a business deal later and new life is breathed into the brand.
David Beckham and Daniel Kearns look at the Kent & Curwen archives for inspiration
Sam Kershaw, Senior Buyer at Mr Porter says "We’re thrilled to be the exclusive global launch retailer in ushering in this new chapter of Kent & Curwen. Our edited offering provides a MR PORTER lens into the launch collection, and we’re excited to help tell the story of the new Kent & Curwen when it lands on-site in November"
Creative Director at Kent & Curwen Daniel Kearns said “We are delighted to be working with Mr Porter, the world’s leading online menswear retailer. With Kent & Curwen being a British Heritage Lifestyle Brand, Mr Porter felt like the perfect choice to exclusively unveil the new contemporary vision"
The Collection
With great outerwear being a strong line in their collection, they're offering some really nice shearling collar jackets along with a beautiful double breasted camel overcoat.
There is also some very nice knitwear on offer, including a very British cricket jumper, some very seasonal fairisle and a vintage style rugby top, emblazoned with the English Rose.
For me it's a very British collection, very wearable and varied. I do know that they will be showing at Mens London Fashion Week in January so I'm really looking forward to seeing their next collection too. That Dapper Chap wishes Mr Beckham and everyone at Kent & Curwen and Mr Porter the very best with this new venture.
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