What I Wore Today - A smart casual look from Primark Man

Craig of That Dapper Chap shares a smart casual look, wearing clothing from Primark Man in this What I Wore Today post

Well known for having some of the best fashion on the high street at prices that are unrivaled by it's competitors, Primark have gone from strength to strength.

No longer know for poor quality, the brand has taken huge steps to ensure that their customers not only get great value for money but also quality as good as other brands where you can pay much more.

The Ben Sherman Styling Challenge Pt 1

Craig of That Dapper Chap styles three looks from the Ben Sherman AW15 range. This Smart casual look is the first

Smart casual in jeans and blazer

I was really pleased to be contacted by Ben Sherman as asked if I'd like to put together three looks from their Autumn Winter 2015 range. As a fan of the brand, of course I was going to jump at the chance!

I have gone for three distinctly different styles, one smart, one smart casual and the last one casual, just so I can show you the range of clothing that they offer.

This shoot by Ian Clark was shot around London, Waterloo to keep in with the Ben Sherman 'London Calling' campaign.

Look 1 - Smart Casual

For the first look I wanted something that would be suitable for the office but which also wouldn't look out of place in the pub on a friday night to round off the week with a beer with your mates.

These smart look slim fit jeans fit the bill perfectly. In a solid denim colour without fading or rips they add a relaxed element to what could otherwise be a very smart look if tailored trousers were worn.

Details of the navy blazer

The navy blazer is a classic, well fitted and comfortable to wear it can easily be dressed up or dressed right down with jeans, T-Shirt and trainers. The knitted tie keeps things a little more formal but also adds some interest due to the slightly unusual pattern.

Taking time out in the shadow of the Shard

Chelsea boots help keep the look office ready

Any city gent needs a great bag and for me this one is perfect. This is the iconic double zip commuter bag and comes in black or navy. The thing that appeals most is the fact that it has both handles and a removable strap. It's spacious and apart from that it just looks really cool.

The spacious leather 'Iconic double zip commuter bag' £60.00

Man about town

Keeping things clean and simple I opted for a plain, slim fit pale blue cotton shirt with a button down collar. The chelsea boots are very on trend right now and finish this look off very well.

Inside detailing of the blazer

Coffee in hand and ready to start the day

A closer look at the 'Mod' tie £35.00

Keep thing simple with a crisp white shirt

Chelsea boots are very on trend for AW15

A look for the office or for the pub

Sheltering from the autumn breeze

Roll up the sleeves to make things more casual

Mickey helps to keep things fun

Every city guy needs a great bag

simple and classic

I hope you've enjoyed this first look. Let me know what you think by adding a comment.

Check back for the second look soon and take a look at the new range now.

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