Craig of That Dapper Chap attends the launch event for BooHooMAN and their new tailoring collection.
When you think of boohooMAN you don't immediately think of tailoring right? We tend to see more street style, something less formal and a deliberate casual approach to menswear. Well, that's all about to change as the boohooMAN team are introducing an entirely new range of suiting which goes live TODAY!
Arriving in Soho I made my way to the BooHooMAN showroom and was immediately welcomed by Jay, their shiny new PR guy who took me through the range, which compliments their small but existing formal collection.
The new range has been introduced as a direct result of customer demand. we've all seen the movement to a more gentlemanly look, and while the boohooMAN demographic may be slightly younger, this trend is really reaching down to that younger audience which is great to see.
Jay wanted to make it clear that the range is very affordable. boohooMAN recognise that they have a younger audience and as such understand that a large disposable income is not something that too many of their customers are used to. As such suits start at just £70.
Suits are both traditional and contemporary, and you're able to buy a plain navy three piece suit or a more modern bomber jacket suit in prince of wales check. Cuts are very on trend, and are offered in slim, skinny and ultra skinny.
Along side the range of suits boohooMAN are also offering a wider range of shoes and accessories. The brogue trend continues and offers that classic finish. Tassel loafers are still big news and the team are also offering these along with more relaxed footwear to add a contemporary styling to a formal look.
Shirting hasn't been forgotten and they are offering a nice selection of affordable fitted shirts. All the finishing touches are available too such as ties, pocket squares and lapel pins so you can get fully dappered up, at little expense.
The range goes live today so check it out HERE and you could soon look like one of these dapper chaps below.
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