The Simon Carter SS17 collection

Craig of That Dapper Chap views the SS17 collection from Simon Carter at an exclusive event in London's Soho

Some of the fantastical prints on the Simon Carter shirts

As part of London Collections: Men, Simon Carter invited a few people along to a private members club at The Union in London's Greek Street to show off his SS17 collection of beautiful blazers, quirky shirts and amazing accessories.

Arriving in Greek Street I have to admit that we struggled to find the location. Thanks to another guest, who was also making his way there, we eventually found it and made our way to the first floor to find a stunningly decorated room, full of beautiful artwork and original features. A perfect location for the latest Simon Carter collection.

Guests t the Simon Carter event

Along with fashion influencers like myself, the event was attended by, members of the press, and celebrity stylists and Simon Carter himself was there to greet guests and introduce them to this amazing new collection.

Myself & Simon Carter at the SS17 presentation

This season Simon unveiled a versatile collection full of English charm and fully conversant with the demands of sartorial sophistication for both town and country. The range encompasses; overcoats, suits and jackets, shirts and ties, shoes and socks. Accessories include; watches, cufflinks, wallets, bags and jewellery.

Shoes, ties, watches and other accessories from Simon Carter

Watches, cufflinks and lapel pins

Myself and Dan from Profile PR

Prints are a focal point of the collection, from ties and shirts to the jackets, Simon Carter’s love affair with pattern is impossible to ignore. The “conversation prints”, as Simon calls them, range from the iconic paisley and re-worked Liberty classics, to more eccentric repeats of flamingos, shrimps and red-hot chilies! In addition, there is an exquisite selection of textures and fabrics that bring the collection to life, from silk knitted ties and jacquard woven jackets, to silk pocket squares and pony hair belts.

Beautiful paisley pattern pocket squares

My favourite pieces from the collection

Guests sipped the finest English sparkling wine and snacked on filled brioche buns and mini Victoria sponges from London catering company Dalhousie. Many visiting press commented that it was one of the most exciting presentations they had seen over the hectic few days.

I certainly enjoyed the collection and anyone who knows me knows that I'm a fan of printed shirts, so for me this was like being a kid in a sweet shop!

If you're a guy who isn't afraid to wear something a bit more bold, go ahead and check out some of the styles available.