The Jermyn Street Catwalk show

Craig of That Dapper Chap shows us the menswear shown during London Fashion Week Men's Jermyn Street Catwalk show.

With over 25 brands participating in this seasons Jermyn Street catwalk show at London Fashion Week Men's it was set to be a great show. Hugely respected heritage brands such as New & Lingwood, Turnbull & Asser had pieces in the event alongside more contemporary and newer brands like Norwegian Rain and Sunspell.

Jaguar Pace Accelerate - Feel The Adrenaline

Craig attends the launch of Pace Accelerate, the new men's fragrance from Jaguar

Craig attends the launch of Jaguar Pace Accelerate at the Marylebone Hotel

Jaguar bill this brand new version of the best selling Pace fragrance as "an expression of true masculinity" and who am I to argue. The launch of this fresh, vibrant and citrussy fragrance took place at the Marylebone Hotel, a fittingly sophisticated venue.

The new bottle and packaging showcases the classic elements of the Jaguar car

What I Wore Today - A smart casual look from Primark Man

Craig of That Dapper Chap shares a smart casual look, wearing clothing from Primark Man in this What I Wore Today post

Well known for having some of the best fashion on the high street at prices that are unrivaled by it's competitors, Primark have gone from strength to strength.

No longer know for poor quality, the brand has taken huge steps to ensure that their customers not only get great value for money but also quality as good as other brands where you can pay much more.

Primark Man at Royal Ascot

Craig of That Dapper Chap and other top UK bloggers attend this years Royal Ascot as guests of Primark Man

In this sponsored post I'd like to share my experience of Royal Ascot and what myself and other bloggers in our group wore to the event.

If you've never been to Royal Ascot, I'd certainly recommend it! It's a great day of Horse racing, great food and of course champagne.

Every one knows that attendees of Royal Ascot are all dressed up to the nines and we were no different, but myself and six other UK bloggers got suited and booted without paying a fortune, and all arrived looking the part in suiting by Primark Man.

Not only did we look the part but we arrived in style too in our own helicopter! Well, it would have been rude not to!

Made to measure shirts with The Savile Row Company

Craig of That Dapper Chap shows us how easy it is to get a made to measure shirt online from The Savile Row Company

A couple of weeks ago I was contacted by The Savile Row Company, a brand established on Savile Row, London since 1938 and who have been making finely tailored shirts ever since.

This family run business now ship their shirts to over 80 countries worldwide and while the company also offers a range of suits, accessories and shoes, for this sponsored post I wanted to share details of their made to measure shirts.

Test Driving the new Jeep Compass in Portugal

Craig of That Dapper Chap travels to Portugal to test drive the new Jeep Compass on the streets and rocky hill sides

If you follow my Instagram account you may have seen my recent story where I documented my trip to Portugal where I got to view and test drive the new Jeep Compass.

Jeep in Portugal

Landing in Lisbon after a smooth flight we were quickly transported by the Jeep team to the Sheraton Hotel where we had an hour or two to chill out and unpack. Then it was time for the Jeep team to unveil the details of their latest offering via their #Recalculating presentation.

Guests from the media gather to hear the details of the Jeep Compass

The design comes into focus

John Smedley Knitwear

Craig of That Dapper Chap attends the John Smedley SS18 catwalk show for London Fashion Week Men's

 

With a huge claim that they are the oldest manufacturing factory in the world, John Smedley, an iconic heritage British brand are incredibly proud to say that every garment they produce comes with a 'Made in Great Britain' tag.

With a beautiful range of stunning luxury knitwear in an array of classic and contemporary styles and colours, I was excited to see what they are offering for SS18.

The venue for their catwalk show was London's Jermyn Street. Closed for the day and set with a huge catwalk. Guests, buyers, bloggers and stars arrived and took their seats for the show.